Joe Scarborough and Newt Gingrich ponder why Mitt Romney sucks so bad for 15 minutes
Joe’s explanation: When Bill Clinton and George W. Bush faced serious primary challenges, they were forced to learn how to connect with voters and sharpen their message. Mitt Romney, on the other hand, just had his SuperPACs destroy his opponents with 30 second attack ads. Therefore, Mitt Romney never learned those lessons/skills.
Newt’s explanation: The consultant class puts too much stock in focus-grouped campaign ads, and not enough emphasis on getting the candidate to connect with voters.
“The Republican party has been taken over by a Washington D.C. consultant culture…”
Morning Joe September 28.