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Video: Toyota Yaris ad pulled after sexism, incest complaints
Posted December 14th, 2009 under Headlines, Video Tags: toyota yaris
London Times: Toyota forced to pull lewd advert
It probably seemed like a good idea at the time. Hold an online competition for a short film promoting a car sold mainly to young women, then launch the winning film onto social network sites, sit back and watch the car fly out the doors.
But Toyota Australia’s first foray into social media has backfired when it was forced to pull the winning film from its website after being inundated with complaints that the video was sexist and even incestuous.
The advertisement for Toyota Yaris, called Clean Getaways, shows a father and his daughter’s boyfriend enjoying a conversation laden with crude double entendres abut the young couple’s forthcoming date.
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Huh? I don’t get the sexism, and I totally missed the incest. I’m just a dumb white American male… can someone enlighten me on the faux outrage?